Edward Waters Merch Store | Edward Waters (IG) 

Jacksonville, FL, -- Edward Waters University has announced the launch of a new partnership with Influxer, an officially licensed vendor the creates co-branded apparel customized with student-athletes' names and numbers. In the university's ongoing efforts to maximize student-athletes' opportunities to monetize their name, image and likeness (NIL).

Fans will have the opportunity to support all Tiger student-athletes, that choose to participate, with personalized licensed merchandise with their names and jersey numbers. Student-athletes will have the chance to develop their own personal web pages that showcase their sports gear available for purchase.

"The NIL landscape is constantly evolving and working with Dr. Ivana Rich has been an amazing opportunity to see the vision she has for Edward Waters University, providing great options through Influxer for their student-athletes," said Influxer Vice President Keith Miller. "They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."

In addition to creating personalized web pages, Influxer will provide Tiger student-athletes with training on marketing elements, product creation, design and entrepreneurship.

"We are very excited to partner with Influxer to enhance NIL opportunities for our student-athletes," explained Dr. Ivana Rich, Associate Vice President and Director of Athletics at Edward Waters University. "These resources will provide limitless opportunities for our student-athletes, empowering them to leverage their unique talents and personal brands."

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